We believe that people fall in love with a brand through emotional moments. At Bastion EBA we know those moments, in fact we exist to create them.

Some call what we do Sponsorship. We call it Emotional Brand Alignment and we know that when it works, brands walk into the room as heroes.

We work with Rights Buyers to research, recommend, negotiate, manage, activate, and evaluate their sponsorship investments; and with Property Holders to analyse, build and sell their inventory assets. At all times we challenge our clients to move out of their comfort zones and consider what’s possible, not what’s next.

Bastion EBA is part of the Subfour group of companies

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Michael JordanThe Ambassador of Emotional Brand Alignment

Emotional Brand Alignment

It’s the moment they dream about. When the business they’re working so hard to build, is being loved by thousands of people in a live, real moment of emotion. The moment their brand is reveling in the spotlight.

We know those moments. In fact, we exist to create them.

We work to ensure a brand is perfectly aligned with like-minded people at places where they choose to be. As such, we create connections between what a brand offers and what a customer desires. We ensure ordinary people fall in love with a brand through living inspiring moments, shared.

Some call what we do sponsorship. We call it Emotional Brand Alignment. (EBA)

And we know that when it works, brands walk into the room as heroes.

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Tiger WoodsIn one moment, Nike connects to the world and a brand is born

Rights Buyers

Bastion EBA works with brands to research, recommend, negotiate, manage, evaluate and activate their sponsorship investments.

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Momentum EnergyLighting up Geelong

Property Holders

Tinned tomatoes. Economy air travel. Sport sponsorship.

In this age of return on investment and media valuations, sponsorship has become a commodity based economy.

Whilst every Property Holder recognises and sometimes even seeks to harness their own niche demographic or market position, sponsorship offerings in the Australian marketplace are largely homogenous.

Branding on screen. Exclusivity. Tickets & Hospitality. Money can buy experiences.
But everyone is unique. Find it. Use it.

Every Property Holder preaches their unique position. Their niche demographic. Their unique brand qualities and values.

Few actually live it, or truly harness these unique qualities.

But there is a simple way to be a market leader – create your own market.

Be atypical. Have no like or equal. Be unparalleled or incomparable in what you do.

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AFL Players AssociationNo one brings you closer to the game


Here are brands we love helping walk into the room as heroes, and the work we have done with them

Momentum Energy

For 7 years, Momentum Energy have been shaking up the energy market as a challenger brand to the old, inflexible suppliers.

In late 2011, Momentum was ready to challenge inflexible energy companies in the key states of NSW + SA.

To make sure they got it right, Momentum engaged Bastion EBA to undertake a Sponsorship Market Competitor Analysis & Recommendations to analyse how Momentum could give customers a reason to make the switch.

The result is Momentum’s extensive sponsorship portfolio which includes Geelong Cats, St George Illawarra Dragons in N.S.W. and the Adelaide Crows in S.A. as their Coach Partner.

As part of this process, Bastion EBA also designed an integrated Activation program which allows Momentum to engage fans and give them a reason to care about who is powering their team and in turn their house and business.

Momentum went from a faceless corporation to a part of the community. And people started to make the switch!

Momentum Energy…… The positive energy behind the Dragons, Crows & Cats.

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Choice Hotels - Pro Am SeriesBonding with Birdies – a solution for 240 hotel owners around the country

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Momentum EnergyLights, Cats, Action

What's Happening?

The latest. The greatest. News & views.

Bastion EBA are Fire Ready

February 6, 2014

Bastion EBA worked closely with the AFL Players Association to roll out this community partnership with the Department of Justice and their Fire ready campaign across three different Victorian regions.

Read more Blog Posts
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Portsea PoloThe Horses are coming, so you better run!

Join the Family

Phone us: +61 3 9643 6500

Email us: contact@bastioneba.com.au

14-18 Cremorne Street
VIC, 3121

Level 3, 11-17 Buckingham Street
Surry Hills
NSW, 2010

22 Ross Street
QLD, 4006

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