It’s the simple, easily overlooked feature in Apple’s latest iOS 11 software update that has the hidden potential to turbocharge the ROI and ROO capabilities of every sponsorship campaign in this country. The ability to now scan and understand QR codes.
Remember the last time you jumped into an Uber on the way to a work meeting. To check what you missed in the last two minutes, you check your emails, messages, Instagram, Facebook, and mumbled to the driver. You're busy.... right?