1. The Samsung SLIDELINER
In a domain that they are not commonly recognised for, Samsung will soon release movable seats that completely change the way we watch sport. Named The Slideliner, the set of seats are attached to a 100m track alongside the field and move in response to the current situation in the game. The slider will be installed, ready for two rugby matches on May 21st and May 22nd at Twickenham Stadium, London. Get us a ticket!
2.Leciecster Breaks the Internet
Everyone loves a good underdog story and Leicester City FC have certainly provided one. With their improbable English Premier League (EPL) Championship win earlier this month, Leicester City managed to ‘break the internet’ on a global scale. Within five minutes of the final whistle that declared the Foxes champions, over half a million tweets had been sent! Front of shirt sponsor, King Power, whose Founder and CEO is also the owner of Leicester City, have been able to capitalise on their investment for huge brand exposure. Not known much outside of its Asian based market, King Power has now been viewed by 4.7 billion people across the globe.
3. Audi + Hawthorn FC = Wheels from 50
Audi, principle partner of the Hawthorn Football Club launched their 2016 partnership with the Hawks in a spectacular style, by creating a clever video campaign. Featuring a number of the Hawthorn players, the video aims to align the two high performance brands. Do yourself a favour and watch the video here.
4. GoodLife Fitness + Womens AFL = Goal for the Girls
Goodlife Health clubs are one of the first major names to partner with the up and coming Female AFL competition. To give players the best chance to succeed at the top level, all players involved in the program will have access to to any of the 77 Goodlife locations in five states. With over 220,000 members, the health club chain has been a prolific sponsor of both the AFL and Netball Australia since 2014.
5. #HaveaBreak, Shazam a KitKat
Generally linked to music sharing, Shazam has gone down the advertising path joining forces with Nestle’s chocolate bar, Kit Kat. Enhancing a new way that marketers engage with consumers and consumers engage with brands, the promotion gives the consumer the chance to Shazam Kit Kat wrappers for the opportunity to win free bars as well as holidays, shopping sprees and tickets to the VMA’s. The promotion is aligned with Kit Kat’s slogan ‘have a break’ and aims to give consumers the ultimate break.