1. Netball Takes the Lead
It's been a big week in the world of Australian Netball, and in Women's Sport, with a landmark broadcast deal and three new franchises announced on Thursday morning.
The break-up of the Trans-Tasman Netball League will see Netball Australia and Netball New Zealand go their seperate ways to form their own national competitions, at the conclusion on the 2016 ANZ Championship season.
The new competition format will see the creation of three new Australian teams, with backing from big sporting clubs including, Collingwood Football Club in Victoria, Melbourne Storm NRL based on the Gold Coast and a joint venture between NSW Netball and GWS Giants for a Sydney based team.
Channel 9 and Telstra have jumped on board in a five year broadcast deal which will see the new league shown across free-to-air TV as well as the Telstra TV and Netball Live apps.
The broadcast deal means that players will see improved pay and increased sponsorship possibilities for clubs. In the coming months we expect a multitude of new sponsorship signings and we couldn’t be more excited…watch this space!
2. Mercedes Benz Fashion Week
For those not in tune with the fashion industry, the Mercedes Benz Fashion Week Australia (MBFWA) took place last week (15th-21th May) in Sydney showcasing the best of the best in Australian fashion. The event attracts over 1,000 buyers, global media outlets and international guests each year, with worldwide streaming to over 140 countries.
The MBFWA receives more than 500 million views across the world according to Sydney’s Lord Mayor and offers significant reach for the luxury German auto-motive company Mercedes Benz who has been sponsoring the event since 2011 (estimated at $1million p.a.).
3. 3D Printing for the Paralympics
As 3D printing makes its way into an array of different industries, German Paralympian cyclist, Denise Schindler, has teamed up with AutoDesk to develop a 3D printed leg that she will use in the 2016 Rio Olympics. The process involved AutoDesk taking a 3D scan of Schindler’s limb which was then digitally rendered and reproduced. AutoDesk claim the process generally takes around 5 days and costs a quarter of the price of any other alternative.
4. Wallabies + Asics = TRY TIME
The Wallabies and Asics have teamed up to launch an emotive TVC in order to captivate fans of the Green and Gold ahead of the upcoming International Rugby season. The minute-long advert features a stirring voiceover set to ARU stars strenuously training. Throughout the TVC the motto ‘Want it More’ is promoted, challenging fans to get behind the national team and asking them ‘How much do you want to win?’
5. Chelsea + Nike = Cash in on a turnover
When arguably the most well-known soccer team in the world terminates an AU$58.8 million dollar per year deal with 6 years remaining on their contract, questions are bound to be asked, but not when the reasoning is validated. The Chelsea Football Club and Adidas have parted ways after a long-standing relationship. A partnership that started in 2006, Chelsea opted to join forces with Nike in a deal that is set to be worth AU$121 million over the next 10 seasons’, blowing their previous deal with Adidas out of the park.