What's been happening in Australian sponsorship, sports, marketing & events? Find out with our latest Bastion EBA wrap up!
1. AFL season off to a flyer
The 2016 AFL season has launched with an eventful two rounds filled with injuries, high-flying debutants, numerous goals scored and some surprise wins and even more surprising losses.
360,000 fans flocked through the gates in Round One, which is the fourth highest opening round attendance in AFL history.
In the last two weeks, we've also seen the launch of a number of new social and digital fan initiatives by the Clubs. A standout for us was Hawthorn’s personalised interactive video campaign, which allows fans to create a unique summary of their experience with the Club, and the history they have been a part of. It targets current and un-renewed members of the Hawks, and made us feel all nice inside.
Check out Hodgey’s video here!
2. The rise of active wear
Active wear, active wear, doing literally nothing in my active wear...
Active wear. It's everywhere. A new report released by Victoria University and the Australian Sporting Good Association (ASGA) confirms both the growth of the active wear industry, and a number of interesting insights into the customers themselves:
- Walking, the gym, swimming, jogging and cycling are the most popular sports for women.
- Safe, accessible and comfortable facilities are some of the top factors influencing women's participation in sport.
- There has been a 50% growth in female active wear sales.
- 86% of women run errands in their active wear, while 61% of those surveyed also sleep in their active wear!
3. Reputations on the line
This year's Reputation Institute brand rankings have been released, and we have our usual contenders plus a few surprises (Facebook didn't even crack the top 100!). The Index ranks brands based on product innovation, leadership, performance, workplace and governance, and citizenship .
The top 5 brands for 2016 are:
- The Walt Disney Company
- Mercedes Benz
4. Digi-bytes: Samsung take their technology to a new level
Samsung are looking to beat concussion in professional sports with their new Brain Band. A rubber strap that fits around the athletes head with the ability to track any movement of the brain. The tech brand have engaged code-hoping Wallaby Israel Folau to launch and test the product, increasing its exposure.
On the opposite side of the spectrum, Samsung have also developed a partnership with the Australian Museum to show off their Virtual Reality technology. Samsung will produce two documentaries with legend David Attenborough, and activate at the museum. Samsung have also activated with their VR tech through the World Surf League and HSBC with Australian Rugby Union.
5. Gold Coast Suns kicking goals off the field
It's been a sunny start to the 2016 AFL season up on the Gold Coast, with the Suns making an impact on and off the field. While the Club are third on the ladder, they've also been making significant moves in their sponsorship and fan experience departments over the off season.
Both Metricon and Host Plus have re-committed to the Suns as a stadium naming rights and major partner respectively.
Metricon Stadium has also undergone an upgrade, with the Suns partnering with Huawei to create Australia's smartest stadium. Not only will all fans at the ground have free access to high-speed Wi-Fi, the stadium also now boasts an app that will improve the experience for fans at the ground. Fans will be able to watch exclusive behind the scenes content, along with other game-day information and special offers on food and beverage.
What's piqued your interest in recent weeks?