SXSW Insights: NBA, the future of the League


Bastion EBA's Group Account Director Fran Fenemor attended the 2016 South by Southwest Festival in Austin, Texas. She'll be providing learnings and insights from her time at SXSW here on the blog.

At SXSW NBA Commissioner Adam Silver shared his vision on the future of the League. 

In Australian sports, numbers like 80 million game views or 30 million app downloads are unheard of, but for US sporting powerhouse, the NBA, these numbers are only the beginning. 

Despite the NBA having secured two nine year deals with ESPN and TNT, NBA Commissioner Adam Silver spoke at South by Southwest Festival in Austin, Texas, more about the future of the sport – and their strategy to extend viewership across platforms.

Adam Silver - Image via Variety

Adam Silver - Image via Variety

Easy to Consume Content:
Whilst Silver didn't give too much away, their strategy was essentially around up-sizing NBA content. Housing content on social platforms to provide fans with a ‘snackable’ way to view parts of a major NBA match, with the ultimate goal to drive more fans to the ‘main course’.

Stay Native to the Platform:
Even through there was no mention of what social channels this might be – Facebook is one that certainly seems to be morphing more into a platform that will, in the not to distant future, be a channel to house sporting content. Facebook Live and Sports Stadium are two recently launched products, which are already blurring lines for broadcasters, leagues and fans alike.

I guess the big question is - can or will Australia follow suit? Unlike the NBA , we rarely have sell out sport matches and ultimately we want those stadiums full before we give fans a bigger excuse to watch sport from the couch.